Desktop and mobile video are all the rage right now. Every video vendor claims they have a viable solution, and there is a seemingly endless string of new entrants to the market. For potential users, it’s hard to cut through the noise

I want to highlight the truth about the applications available today and call out the most important desktop and mobile video conferencing features.

1. “Freely downloadable in the app store” doesn’t mean anyone can join your conference for free.

Several vendors offer free mobile video conferencing apps via iTunes and Google Play. But many of those apps don’t allow you to join a call without complex setup and licensing—and you often can’t join a call due to firewall issues. Avaya Scopia® Desktop and one-X® Mobile are freely distributable to anyone without requiring a user-specific license key. Competing solutions often require a user-specific (or named user) license key even for casual or one-time users.

2. If you can’t easily join the call, you may not join at all.

Many vendors’ solutions require downloads, complex licensing, and registration. Scopia video conferencing does not—and its embedded firewall traversal means you can join a call without calling on your IT team. Just click the link and join the call (making sure to test your speaker and mic if you’re using a laptop).

3. The benefits of video conferencing are severely diminished if you can only invite a select few.

A number of mobile and desktop apps offered today are based on proprietary technologies. Only standards-based solutions enable you to connect to other vendors’ standards-based systems (unless you add gateways and get a little creative). Proprietary solutions limit your connectivity to others, and gateways can add latency and compromise video and sound quality.

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4. If you can’t take advantage of audio, video, AND data sharing, it’s not really collaboration.

If any of these three channels aren’t available, the quality of the experience is limited and collaboration is compromised. These features should be available on any device—whether you’re in a conference room, at your desk, or on the go.

5. The latest technologies don’t matter if the solution doesn’t leverage them.

Some solutions don’t leverage advanced protocols such as H.264 Scalable Video Coding (SVC), which helps to deliver a great video experience even over “lossy” networks, and, more recently, H.264 High Profile, which can reduce bandwidth requirements by 50 percent. Avaya Scopia Desktop leverages SVC, High Profile, and NetSense, a bandwidth estimation and adaptation algorithm designed with the public Internet in mind. With NetSense, call quality will remain as good as possible regardless of bandwidth availability and changes. It’s exclusive to Scopia video conferencing.

6. It’s not cloud-based just because it has the word “cloud” in its name.

There are also viable cloud-based video solutions for small and midsize businesses today, including Avaya Scopia. Make sure you are investing in a proven video solution that is offered either on premises or through service providers.

7. Everyone says they offer easy-to-use mobile video, but actions speak louder than words.

Request a demo of Scopia on the fly on your Apple iOS or Android mobile device. I bet we can get you into a mobile video call in a matter of minutes.